// startup autopsy

Envia Lá

A Brazilian gaming gift that never got delivered.

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Launched a gaming product in Brazil with only $40K, insufficient to build network effects or compete in the growing mobile gaming market.

Founded	2012
Closed	2014
Country	Brazil
Sector	Gaming

50%

Key Events Timeline

2012-01

FOUNDING

Envia Lá founded in Brazil with a gaming concept.

2012-08

FUNDING

Raises $40K in seed funding, its only external investment.

2013-06

LAYOFF

No follow-on funding secured; product traction remains minimal.

2014-01

SHUTDOWN

Envia Lá shuts down after exhausting its micro-seed capital.

Full Analysis

Analyst plan

Documented cause

Envia Lá raised $40K in Brazil's early-stage gaming market in 2012. The name suggests a messaging or gift-delivery mechanic tied to gaming, but insufficient funding and Brazil's challenging startup ecosystem of...

the era prevented meaningful traction or follow-on investment.

Verified lesson

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HypeCycle · MoatType · ResearchTags

Envia Lá raised €0.04M before launched a gaming product in brazil with only $40k, insufficient to build network effects or compete in the growing mobile gaming market. ended it. See the documented cause, verified lesson and all failure signals.

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