// startup autopsy

Elastra

Too early for the cloud database market

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Elastra entered the cloud database management space before enterprise buyers had enough trust or infrastructure maturity to adopt managed cloud database services.

Founded	2007
Closed	2009
Country	USA
Sector	Saas

50%

Key Events Timeline

2007-01-01

FOUNDING

Elastra founded in the USA to build enterprise cloud database management software.

2008-06-01

FUNDING

Raised $14.45M in funding to develop cloud database platform and pursue enterprise customers.

2009-01-01

PRODUCT LAUNCH

Launched cloud database management product as AWS RDS entered the same market with superior distribution.

2009-09-01

SHUTDOWN

Elastra shut down after exhausting funding without achieving meaningful enterprise adoption.

Full Analysis

Analyst plan

Documented cause

Elastra built cloud database management software for enterprise workloads but shut down in 2009 after failing to gain sufficient market traction. The cloud infrastructure market was still nascent during the mid...

-to-late 2000s, and enterprises were not ready to migrate their critical databases to cloud-managed services. The company faced significant headwinds from both market timing and enterprise adoption ba

Verified lesson

“...”

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€36.1M

Peak valuation

HypeCycle · MoatType · ResearchTags

Elastra raised €14.449995M before elastra entered the cloud database management space before enterprise buyers had enough trust or infrastructure maturity to adopt managed cloud database services. ended it. See the documented cause, verified lesson and all failure signals.

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