Evaluating only DocPlanner Turkey Exit’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. Documented cause: Macro / political.
Key Events Timeline
FOUNDING
FUNDING
CRISIS
SHUTDOWN
Full Analysis
Free · no account needed
Documented cause
DocPlanner, the European doctor appointment platform, entered Turkey in 2014 through local acquisition and built Doktor Takvimi into a major healthcare scheduling platform. The Turkish market showed strong user growth but monetization relied on clinic subscription revenue denominated in Turkish lira. As the lira lost 80% of its value between 2018-2022, subscription revenues in euro terms evaporated. The cost of maintaining local operations — staff, servers, customer support — remained at market rates while revenue shrank in real terms. DocPlanner exited Turkey in 2022.
Lesson
“Clinic subscription SaaS in EM countries requires hard currency pricing or built-in FX hedging to be viable long-term.”