| Founded | 2020 |
|---|---|
| Closed | 2023 |
| Country | UAE |
| Sector | Fintech |
| Collapse type | Slow Death |
Dirham Now
"UAE BNPL for blue-collar workers — outcompeted by Tabby, Tamara, and Postpay simultaneously"
Years-long decline before final shutdown
Key Events Timeline
Dirham Now built a buy-now-pay-later product targeting the UAE's large population of migrant workers and blue-collar employees who needed installment options for consumer goods and electronics.
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