// startup autopsy
DIGIREP
Digital reputation that never earned its own
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Attempted to build a social network with only $33K, a sum wholly inadequate for the user acquisition costs social platforms require.
Key Events Timeline
FOUNDING
DIGIREP founded in Chile as a social/digital reputation startup.
FUNDING
Raises $33K seed — entire lifetime funding — to build platform.
LAYOFF
User growth stalls; cold-start problem proves impossible to overcome with available budget.
SHUTDOWN
DIGIREP shuts down silently, unable to build the network effects needed to sustain a social platform.