Evaluating only Deporvillage’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: Market collapse.
Key Events Timeline
FOUNDING
Deporvillage founded in Mollet del Vallès, Catalonia, as a cycling and triathlon gear online retailer.
FUNDING
Raised €15M from JMB Capital and Bonsai VC to expand product categories and logistics.
PIVOT
Post-pandemic demand collapse left warehouses overstocked with €8M+ in unsellable inventory at premium prices.
SHUTDOWN
Filed for creditors' protection (concurso de acreedores) with debts over €20M to suppliers and creditors.
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Documented cause
Deporvillage, a Spanish online sports retailer backed by JMB Capital and Bonsai Venture Capital with €15M raised, filed for creditors' protection (concurso de acreedores) in June 2023. Post-pandemic normalization crushed online sports sales volumes after a 2021 boom. Inventory overstock bought at peak 2021 prices became a cash drain. Debts exceeded €20M including to major suppliers like Shimano and Garmin, making restructuring impossible.