// startup autopsy
Deliv
The crowdsourced same-day delivery network for retailers that shut down as COVID shifted e-commerce to Amazon-scale logistics.
timingSlow Death
Years-long decline before final shutdown · Fatal mistake: Market Timing
// the model, blind
Evaluating only Deliv’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. Documented cause: Market timing.
Key Events Timeline
FOUNDING
Deliv founded to enable same-day crowdsourced delivery from retail store inventory
FUNDING
Deliv raises Series A funding to expand operations and retail partnerships
FUNDING
Deliv raises Series B funding as competition from Amazon Fresh and other logistics players intensifies
REGULATORY ACTION
COVID-19 pandemic causes major retail partners (Macy's, Gap, Best Buy) to suspend store operations and same-day delivery services
SHUTDOWN
Deliv ceases all operations permanently as retail partners remain closed and e-commerce logistics consolidates to Amazon-scale players