Years-long decline before final shutdown · Fatal mistake: Built SME cybersecurity platform as CrowdStrike and SentinelOne launched EU-localized SME tiers at lower per-seat prices
Evaluating only CyberES’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
FUNDING
MILESTONE
CRISIS
SHUTDOWN
Full Analysis
Free · no account needed
Documented cause
CyberES built endpoint protection and threat monitoring for Spanish SMEs, a market genuinely underserved by enterprise-focused vendors. The company reached 800 SME clients and €1.8M ARR. Then CrowdStrike Go and SentinelOne One launched EU-localized SME products in 2021 with marketing spend that dwarfed CyberES's entire budget. Spanish IT procurement teams rapidly moved to globally recognized brands. CyberES's churn hit 22% in the following twelve months.
Lesson
“SME cybersecurity startups in Europe must build integration depth and managed service partnerships before global vendors localize — product features alone create zero switching cost.”
Failure anatomy
Collapse type
Slow Death
🐌 LOW
Hype cycle
Peak
Moat type
Technology
Fatal mistake
Built SME cybersecurity platform as CrowdStrike and SentinelOne launched EU-localized SME tiers at lower per-seat prices