// startup autopsy

Crowdmix

Music streaming and sharing platform where bands and fans could connect and discover music together.

founder chaosBankruptcy

Founded	2013
Closed	2016
Country	UK
Sector	Media

50%

Key Events Timeline

2013-01

FOUNDING

Crowdmix founded by Gareth Ingham and Ian Roberts in the United Kingdom with ambitious vision for music streaming.

2013-06

FUNDING

Crowdmix secures £14 million in funding from investors, marking the beginning of aggressive expansion.

2014-01

PRODUCT LAUNCH

Beta invite-only version of Crowdmix app released to DJs and musicians, but no public launch follows.

2015-06

CRISIS

Founding CEO forced to leave the company amid leadership instability and mismanagement concerns.

2016-01

SHUTDOWN

Crowdmix files for bankruptcy and ceases operations after burning through £14 million with no viable product delivered.

Full Analysis

Analyst plan

Documented cause

Crowdmix squandered £14 million in funding through reckless spending on lavish office parties, extravagant decorations, and unnecessary international travel before delivering a viable product. The company lacke...

d clear product vision and HR policies, leading to severe overstaffing with employees hired to 'raise company profile' rather than provide actual value, burning approximately £2 million monthly. Leade

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HypeCycle · MoatType · ResearchTags

Crowdmix raised €14M and still failed. See the documented cause, verified lesson and all metrics.

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