// startup autopsy

BuyVip

Spain's largest luxury flash sales acquired by Amazon for $80M — Amazon shut it after 5 years because flash sales conflicted with Amazon's everyday-low-price brand positioning

platform dependencyAcqui-hired

Fatal mistake: BuyVip built luxury flash sales in Spain and LatAm. Amazon acquired for reportedly $80M in November 2010. Amazon integrated BuyVip into Amazon.es fashion but the flash sales model conflicted with Amazon's everyday-low-price brand. BuyVip brand and operations shut September 2015. Amazon kept the team. Spain's Privalia (competitor) continued thriving under Vente-Privée until acquired for €500M in 2020.

Founded	2006
Closed	2015
Country	Spain
Sector	Ecommerce

50%

Key Events Timeline

2006

FOUNDING

2010

FUNDING

2015

SHUTDOWN

Full Analysis

Analyst plan

Documented cause

BuyVip raised $80M. Amazon acquired November 2010. Flash sales model conflicted with Amazon everyday-low-price brand. Shut September 2015. Privalia (competitor) continued....

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€200M

Peak valuation

HypeCycle · MoatType · ResearchTags

BuyVip raised €80M before buyvip built luxury flash sales in spain and latam. amazon acquired for reportedly $80m in november 2010. amazon integrated buyvip into amazon.es fashion but the flash sales model conflicted with amazon's everyday-low-price brand. buyvip brand and operations shut september 2015. amazon kept the team. spain's privalia (competitor) continued thriving under vente-privée until acquired for €500m in 2020. ended it. See the documented cause, verified lesson and all failure signals.

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