// startup autopsy

Blippy

Raised $12M from Sequoia to share your credit card purchases publicly — credit card numbers were indexed by Google and no one actually wanted friends to see every purchase

marketfitQuick Flip

Fatal mistake: Blippy automatically shared your credit card purchases with friends. Raised $12M from Sequoia, Andreessen Horowitz. TechCrunch covered extensively. Privacy nightmare: users never wanted friends to see their complete purchase history. Google search indexed Blippy posts including credit card numbers. Massive privacy breach. Rebranded as Copious (focused on curated buying) in 2011. Shut both products.

Founded	2009
Closed	2011
Country	USA
Sector	Social

50%

Key Events Timeline

2009

FOUNDING

2010

FUNDING

2011

SHUTDOWN

Full Analysis

Analyst plan

Documented cause

Blippy raised $12M. Privacy crisis 2010: Google indexed credit card numbers from posts. Nobody actually wanted public purchase history. Rebranded as Copious 2011. Both products shut....

Verified lesson

“...”

Unlock full lesson →

€30M

Peak valuation

HypeCycle · MoatType · ResearchTags

Blippy raised €12M before blippy automatically shared your credit card purchases with friends. raised $12m from sequoia, andreessen horowitz. techcrunch covered extensively. privacy nightmare: users never wanted friends to see their complete purchase history. google search indexed blippy posts including credit card numbers. massive privacy breach. rebranded as copious (focused on curated buying) in 2011. shut both products. ended it. See the documented cause, verified lesson and all failure signals.

Unlock full analysis →Create free account

See all plans·Analyst plan — €149/mo