// startup autopsy
AtYourBusiness.com
An SMB management platform that arrived at the peak of dot-com mania and left with the bust.
marketfitSudden Collapse
Unexpected shutdown within weeks of a trigger · Fatal mistake: Launched an SMB SaaS platform during the dot-com bubble without validating that small businesses had the internet access or digital literacy to actually use the product.
Key Events Timeline
FOUNDING
AtYourBusiness.com founded during the dot-com boom to provide web-based business management tools for SMBs.
FUNDING
$11M raised at peak dot-com valuations to scale marketing and platform development.
PRODUCT LAUNCH
Platform launched publicly just as NASDAQ peaked and dot-com sentiment began to reverse sharply.
LAYOFF
Staff cuts initiated as investor appetite evaporated and SMB adoption metrics fell far below projections.
SHUTDOWN
AtYourBusiness.com ceased operations after exhausting its $11M funding with no path to profitability in the post-bust environment.