Years-long decline before final shutdown · Fatal mistake: Chile salmon aquatech: SalmonExpert (Marine Harvest/Mowi parent, world's largest salmon company) had internal digital tools. Cermaq (Mitsubishi parent) used Japanese parent aquatech. Australis Seafoods (Chinese-owned) used Chinese supplier systems. Skretting (Dutch, world's largest fish feed company) bundled digital tools with feed sales. Independent aquatech had no procurement channel into the vertically integrated salmon value chain.
Evaluating only AquaTechCL’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: Distribution.
Key Events Timeline
FOUNDING
CRISIS
SHUTDOWN
Full Analysis
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Documented cause
AquaTechCL built salmon AI. Mowi (internal), Cermaq (Mitsubishi), Skretting (feed bundled). 30 independent farms as TAM. Insufficient for commercial product.
Lesson
“Chile aquatech must become a Skretting distribution partner — Skretting sells feed to all 600+ Chilean salmon farms and an aquatech product bundled with Skretting's feed contracts reaches the entire market that independent sales cannot.”
Failure anatomy
Collapse type
Slow Death
🐌 LOW
Hype cycle
None
Moat type
Technology
Fatal mistake
Chile salmon aquatech: SalmonExpert (Marine Harvest/Mowi parent, world's largest salmon company) had internal digital tools. Cermaq (Mitsubishi parent) used Japanese parent aquatech. Australis Seafoods (Chinese-owned) used Chinese supplier systems. Skretting (Dutch, world's largest fish feed company) bundled digital tools with feed sales. Independent aquatech had no procurement channel into the vertically integrated salmon value chain.