// startup autopsy

Alset Wellen

Russian SaaS dreams dissolved by an underfunded reality

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Alset Wellen launched a SaaS product in Russia without sufficient capital to sustain the long enterprise sales cycles typical of B2B software markets.

Founded	2010
Closed	2014
Country	Russia
Sector	Saas

50%

Key Events Timeline

2010-01-01

FOUNDING

Alset Wellen founded in Russia with ambitions to build SaaS tools for local businesses.

2012-06-01

FUNDING

Alset Wellen secures ~$163K in seed funding, its only known investment round.

2013-06-01

PRODUCT LAUNCH

Product goes to market but struggles to gain paying customers in Russia's early SaaS landscape.

2014-06-01

SHUTDOWN

Alset Wellen shuts down after exhausting seed capital with no follow-on funding secured.

Full Analysis

Analyst plan

Documented cause

Alset Wellen was a Russian SaaS startup that failed due to a combination of structural market challenges and geopolitical constraints. Operating with minimal seed capital of approximately $163,000, the company ...

entered Russia's nascent and underdeveloped SaaS market where enterprise software adoption remained limited. The startup struggled to achieve product-market fit in a region with low demand for cloud-b

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€0.2M

Peak valuation

HypeCycle · MoatType · ResearchTags

Alset Wellen raised €0.163M before alset wellen launched a saas product in russia without sufficient capital to sustain the long enterprise sales cycles typical of b2b software markets. ended it. See the documented cause, verified lesson and all failure signals.

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