Evaluating only Alooma’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: Acquisition gone wrong.
Key Events Timeline
FOUNDING
Yoni Broyde co-founded Alooma in Tel Aviv to simplify cloud data pipeline management.
FUNDING
Raised $12M Series A to expand integrations with Redshift, BigQuery, and Snowflake.
ACQUISITION ATTEMPT
Google acquired Alooma for estimated $200M to strengthen Google Cloud's data pipeline capabilities.
SHUTDOWN
Alooma product deprecated and folded into Google Cloud Dataflow and BigQuery services.
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Documented cause
Alooma built a cloud data pipeline platform that integrated with major data warehouses including BigQuery and Redshift. Google acquired the Israeli startup in February 2019 for an undisclosed amount estimated at $200M. The Alooma product was deprecated by December 2019 as Google integrated the technology into its Cloud Dataflow and BigQuery services, effectively ending the standalone product and independent company operations.
Lesson
“Selling to a cloud giant often means your product becomes a feature, not a product line.”
Failure anatomy
Collapse type
Acqui-hire
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