Years-long decline before final shutdown · Fatal mistake: Colombia agritech second wave: Frubana (well-funded) dominated fresh produce B2B; TigoMoney had agricultural payment; Fenalco covered retail agri-supply chain; Agronet (MADR) was the government digital platform. New agritech had no differentiated channel.
Evaluating only AgroTechCO2’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: Distribution.
Key Events Timeline
FOUNDING
FUNDING
CRISIS
SHUTDOWN
Full Analysis
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Documented cause
AgroTechCO2 built supply chain analytics for Colombia. Frubana dominated B2B fresh produce. Agronet covered smallholders. FEDECACAO had cacao sector platform. No differentiated channel.
Lesson
“Colombia agritech must target the Amazonian non-timber forest products sector (acai, copoazu, rubber) — this $500M export market has no established digital platform and is outside FEDECACAO, Frubana, and Agronet coverage.”
Failure anatomy
Collapse type
Slow Death
🐌 LOW
Hype cycle
Peak
Moat type
Technology
Fatal mistake
Colombia agritech second wave: Frubana (well-funded) dominated fresh produce B2B; TigoMoney had agricultural payment; Fenalco covered retail agri-supply chain; Agronet (MADR) was the government digital platform. New agritech had no differentiated channel.