Evaluating only AgroMap’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
FUNDING
MILESTONE
CRISIS
SHUTDOWN
Full Analysis
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Documented cause
AgroMap built satellite-based crop monitoring tools for Colombian coffee and banana growers, delivering yield predictions and disease alerts via mobile. The platform signed 85 farm clients across Antioquia, Huila, and Valle del Cauca by 2020. Despite building genuine multi-season data advantages, field onboarding costs ran 3x projections due to connectivity gaps in rural Colombia. A Series B failed to close in late 2021 as investors pulled back from emerging market agritech amid rising global interest rates. The company exhausted reserves by April 2022.
Lesson
“Model field onboarding costs with field pilots in your actual target geography before writing your fundraise plan. The number will be higher than you expect.”