// startup autopsy
Agrology Colombia
Precision agriculture for Colombia's poorest farmers failed on both connectivity and willingness to pay.
unit economicsSlow Death
Years-long decline before final shutdown
| Founded | 2018 |
|---|---|
| Closed | 2022 |
| Country | Colombia |
| Sector | Agriculture |
| Founder | Santiago Restrepo |
// the model, blind
Evaluating only Agrology Colombia’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
Agrology Colombia founded in Bogotá to bring IoT soil sensors to smallholder coffee farmers in Huila.
FUNDING
Raised $4M from IDB Invest and local family offices; deployed 2,000 soil sensors in Nariño and Huila.
PIVOT
Pivoted from B2C farmer subscriptions to B2B agrochemical partnerships after 35% sensor failure rate undermined product.
SHUTDOWN
Failed to renew IDB grant in Q4 2022; operations wound down after B2B deals failed to close.