// startup autopsy

Aerob

A Russian SaaS that couldn't fly in a market not yet ready for the cloud

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Launched a SaaS product in Russia before enterprise cloud adoption had matured, leaving the company without enough paying customers to sustain operations.

Founded	2010
Closed	2014
Country	Russia
Sector	Saas

50%

Key Events Timeline

2010-01-01

FOUNDING

Aerob founded in Russia to develop cloud SaaS solutions for domestic business customers.

2012-06-01

FUNDING

Raised $159K in its only external funding round to accelerate product development and sales.

2013-03-01

PRODUCT LAUNCH

Launched SaaS platform targeting Russian SMEs, but encountered resistance from customers preferring on-premise software.

2014-06-01

SHUTDOWN

Aerob ceased operations after exhausting its seed capital without achieving profitable customer growth.

Full Analysis

Analyst plan

Documented cause

Aerob was a Russian SaaS startup that raised $159K around 2012 but encountered significant structural headwinds that prevented sustainable growth. The company operated in a domestic Russian market characterized...

by limited enterprise SaaS adoption and weak demand for software-as-a-service solutions during that period. Beyond market constraints, macroeconomic pressures in Russia—including currency volatility

Verified lesson

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€0.2M

Peak valuation

HypeCycle · MoatType · ResearchTags

Aerob raised €0.159M before launched a saas product in russia before enterprise cloud adoption had matured, leaving the company without enough paying customers to sustain operations. ended it. See the documented cause, verified lesson and all failure signals.

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