// startup autopsy
Zoji
A SaaS niche play that never found its audience.
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: Zoji spent years building a product without confirming sustainable demand, exhausting its small funding before reaching profitability.
Key Events Timeline
FOUNDING
Zoji is founded in the USA as a niche SaaS startup.
FUNDING
Zoji raises its final funding round, totaling $1.5M, in a last attempt to scale.
PRODUCT LAUNCH
Zoji attempts a product refresh to attract new customers but gains minimal traction.
SHUTDOWN
Zoji shuts down after failing to generate sustainable revenue, approximately 4 years after founding.