// startup autopsy
YOOWALK
Too early for location gaming, too late for the funding cycle.
timingSlow Death
Years-long decline before final shutdown · Fatal mistake: YOOWALK built a location-based gaming product before smartphones were ubiquitous, making mass adoption impossible.
Key Events Timeline
FOUNDING
YOOWALK founded in France as a location-based gaming startup.
PRODUCT LAUNCH
YOOWALK launches its gaming product to early users in France.
FUNDING
Last known funding round secured; the 2008 financial crisis soon freezes follow-on investment.
LAYOFF
Team reduced as funding runs out and user growth stalls without smartphone penetration.
SHUTDOWN
YOOWALK ceases operations after failing to reach critical mass or secure additional investment.