// startup autopsy

yoonew

Too early for the cloud collaboration wave

timingSlow Death

Years-long decline before final shutdown · Fatal mistake: Launched a cloud collaboration platform years before enterprise adoption of SaaS tools was mainstream, exhausting runway without finding product-market fit.

Founded	2004
Closed	2008
Country	USA
Sector	Saas

50%

Key Events Timeline

2004-01-01

FOUNDING

yoonew founded in the USA as an early SaaS collaboration platform.

2005-06-01

PRODUCT LAUNCH

Platform launched targeting enterprise teams seeking online collaboration tools.

2007-01-01

FUNDING

Raised $4M in funding, reaching peak investment to grow the platform.

2007-12-01

LAYOFF

Enterprise sales stalled as the market was not yet ready to adopt cloud SaaS tools at scale.

2008-06-01

SHUTDOWN

Company shut down after exhausting runway with insufficient recurring revenue to sustain operations.

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Yoonew was an early-stage social collaboration SaaS platform that emerged during a period when enterprise adoption of cloud-based team tools was still nascent. The company raised $4 million in funding but strug...

gled to achieve meaningful enterprise traction, facing a fundamental market timing challenge—businesses were not yet ready to embrace cloud-based collaboration solutions at scale. Unable to develop a

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€4.8M

Peak valuation

HypeCycle · MoatType · ResearchTags

yoonew raised €4M before launched a cloud collaboration platform years before enterprise adoption of saas tools was mainstream, exhausting runway without finding product-market fit. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

Documented cause

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