// startup autopsy

Xtract

Finnish social analytics pioneer absorbed before the market caught up.

timingAcqui-hire

Fatal mistake: Xtract entered the social analytics market too early, when enterprise buyers were not yet ready to invest in behavioral data products, making the sales cycle unsustainably long.

Founded	2001
Closed	2009
Country	Finland
Sector	Media

50%

Key Events Timeline

2001-01-01

FOUNDING

Xtract founded in Finland to develop social network analysis and behavioral targeting technology for enterprise clients.

2005-03-01

PRODUCT LAUNCH

Xtract launches its social analytics platform targeting European mobile operators seeking to understand subscriber communities.

2008-06-01

FUNDING

Xtract raises $5.48M to accelerate enterprise sales and expand its behavioral analytics capabilities for media and telecom clients.

2009-06-01

SHUTDOWN

Xtract acquired after failing to scale enterprise revenue fast enough, with technology and team absorbed by a larger data analytics company.

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Xtract was a Finnish media startup that developed social analytics and behavioral targeting technology for mobile operators and media companies. The company raised $5.5M in funding but ultimately failed due to ...

structural market challenges. The primary cause was an extended B2B enterprise sales cycle that proved longer than anticipated, creating cash flow pressure on the venture. Additionally, the market for

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€9.9M

Peak valuation

HypeCycle · MoatType · ResearchTags

Xtract raised €5.4796M before xtract entered the social analytics market too early, when enterprise buyers were not yet ready to invest in behavioral data products, making the sales cycle unsustainably long. ended it. See the documented cause, verified lesson and all failure signals.

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