// startup autopsy

Xtify Inc.

Mobile push notifications absorbed by IBM before the market commoditized

platform dependencyAcqui-hire

Fatal mistake: Built a business entirely dependent on iOS and Android push notification infrastructure, which Apple and Google progressively commoditized with free native tools.

Founded	2008
Closed	2013
Country	USA
Sector	Saas

50%

Key Events Timeline

2008-01-01

FOUNDING

Xtify founded in New York to build mobile push notification infrastructure for enterprise retailers.

2010-03-01

FUNDING

Raised early venture funding to develop its mobile engagement platform and grow its retail customer base.

2012-06-01

FUNDING

Closed final funding round contributing to $6.6M total raised, used to expand enterprise sales efforts.

2012-11-01

PRODUCT LAUNCH

Launched enhanced cross-channel mobile marketing features to differentiate from emerging free alternatives.

2013-10-01

SHUTDOWN

Acquired by IBM and integrated into IBM ExperienceOne, ending Xtify's independent operation.

Full Analysis

Analyst plan

Documented cause

Xtify Inc. built a mobile push notification and engagement platform targeted at retailers. The company operated in the competitive mobile marketing space but faced significant structural challenges. By 2013, Xt...

ify was acquired by IBM, which integrated the technology into IBM ExperienceOne rather than operating it as an independent product. The acquisition itself—rather than organic scaling or a high-value e

Verified lesson

“...”

Unlock full lesson →

€11.9M

Peak valuation

HypeCycle · MoatType · ResearchTags

Xtify Inc. raised €6.586383M before built a business entirely dependent on ios and android push notification infrastructure, which apple and google progressively commoditized with free native tools. ended it. See the documented cause, verified lesson and all failure signals.

Unlock full analysis →Create free account

See all plans·Analyst plan — €149/mo