// startup autopsy

Wysiwyg

Too early for Spain's SaaS moment.

timingAcqui-hire

Fatal mistake: Launched a SaaS product in Spain circa 2002-2006 when cloud adoption was minimal and enterprise buyers were not yet comfortable with software-as-a-service models.

Founded	2002
Closed	2007
Country	Spain
Sector	Saas

50%

Key Events Timeline

2002-01-01

FOUNDING

Wysiwyg founded in Spain as an early SaaS software company.

2005-01-01

PRODUCT LAUNCH

Launched SaaS product into Spanish market, facing low cloud adoption rates among enterprise buyers.

2006-06-01

FUNDING

Raised $190K in what would be its final funding round.

2007-01-01

SHUTDOWN

Wysiwyg was acquired and ceased independent operations.

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Documented cause

Spanish SaaS startup Wysiwyg raised $190K and was acquired by 2006-2007. Operating in the early SaaS era in Spain, the company likely faced a market not yet ready for cloud-based tools, leading to an early exit...

through acquisition rather than organic growth. The acquisition occurred during a period when SaaS was still emerging as a business model, and the Spanish tech ecosystem lacked the mature infrastruct

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€0.3M

Peak valuation

HypeCycle · MoatType · ResearchTags

Wysiwyg raised €0.19M before launched a saas product in spain circa 2002-2006 when cloud adoption was minimal and enterprise buyers were not yet comfortable with software-as-a-service models. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

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