// startup autopsy
Worktopia
The meeting room marketplace that was a decade too early
timingAcqui-hire
Fatal mistake: Worktopia launched a flexible workspace marketplace before remote work culture and coworking supply had reached the critical mass needed to generate sustainable two-sided marketplace liquidity.
| Founded | 2004 |
|---|---|
| Closed | 2012 |
| Country | USA |
| Sector | Marketplace |
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Key Events Timeline
FOUNDING
Worktopia founded in the USA to build an online marketplace for meeting room and flexible workspace booking.
FUNDING
Worktopia raises funding to expand its marketplace supply base across hotels and office facilities.
FUNDING
Final funding brings total to $12.28M; company struggles with thin marketplace liquidity as remote work adoption remains low.
PIVOT
Worktopia refocuses on corporate enterprise clients to improve demand-side conversion and marketplace utilization.
SHUTDOWN
Worktopia is acquired, ending its 8-year run as an independent flexible workspace marketplace pioneer.