// startup autopsy
WooWho
A social SaaS that nobody needed to find.
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Failed to carve out a defensible niche in social discovery against established giants like LinkedIn.
Key Events Timeline
FOUNDING
WooWho founded in the USA as a social discovery SaaS platform.
PRODUCT LAUNCH
Platform launched publicly with limited traction against established social networks.
PIVOT
Attempted product pivot to retain users but failed to achieve meaningful growth.
SHUTDOWN
WooWho quietly shut down after exhausting resources with no follow-on funding.