// startup autopsy
Weathermob
The weather app that thought it was Twitter.
marketfitAcqui-hire
Fatal mistake: Attempted to build social network effects on top of a commodity utility (weather) where users had no strong reason to engage socially.
Key Events Timeline
FOUNDING
Weathermob founded in the USA as a social weather sharing application.
FUNDING
Weathermob raises $1.01M to grow its social weather platform and expand its user base.
PRODUCT LAUNCH
Weathermob launches updated social features for hyperlocal weather sharing but struggles to retain daily active users.
ACQUISITION ATTEMPT
Weathermob is acquired, likely as an acqui-hire, with the product set to be wound down post-acquisition.
SHUTDOWN
Weathermob shuts down its app and services following the acquisition, ending its social weather experiment.