| Founded | 2015 |
|---|---|
| Closed | 2023 |
| Country | Kenya |
| Sector | Logistics |
| Collapse type | Mass Layoff Spiral |
Wasoko (Sokowatch)
"East Africa B2B FMCG distribution startup that raised $35M from Tiger Global before collapsing under the weight of perishable logistics and informal trader credit risk."
Cascading layoffs that accelerated the decline
Key Events Timeline
Wasoko (originally Sokowatch) built a B2B distribution platform delivering FMCG goods directly to informal retailers (dukas) across Kenya, Tanzania, Rwanda, and Senegal, raising $35M+ from Avenir Growth and Tiger Global.
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