// startup autopsy
Wantering
Fashion discovery that nobody needed to discover
marketfitAcqui-hire
Fatal mistake: Wantering relied on affiliate revenue from fashion retailers without building a defensible proprietary dataset or community strong enough to fend off larger platforms.
Key Events Timeline
FOUNDING
Wantering founded in Canada as a fashion search and discovery platform.
PRODUCT LAUNCH
Launched redesigned discovery feed and wishlist features to boost user engagement.
FUNDING
Closed final funding round of approximately $1.36M to extend runway.
PIVOT
Attempted pivot toward personalized style recommendations to improve retention metrics.
SHUTDOWN
Wantering was acquired and subsequently shut down as an independent product.