// startup autopsy
View2Gether
Watching together, dying alone
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: Built a co-viewing product dependent on network effects without a strategy to bootstrap simultaneous user density.
Key Events Timeline
FOUNDING
View2Gether founded in the USA to create a synchronized co-watching social video experience.
PRODUCT LAUNCH
Platform launched publicly, allowing users to watch and comment on videos together in real time.
PIVOT
Attempted to reposition as a group entertainment tool for events and parties to boost engagement.
SHUTDOWN
View2Gether shut down after failing to grow its user base or secure further investment.