| Founded | 2020 |
|---|---|
| Closed | 2023 |
| Country | Indonesia |
| Sector | Marketplace |
| Collapse type | Slow Death |
Ula
"A Bezos and Sequoia-backed B2B warung commerce platform that could not crack informal retail economics in Indonesia."
Years-long decline before final shutdown
Key Events Timeline
Ula raised $87M from Jeff Bezos, Lightspeed, Sequoia, and B Capital to digitize Indonesia's 64 million micro-retailers (warungs) by offering inventory sourcing, working capital, and logistics.
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