// startup autopsy

Triangulate

The social dating graph that couldn't connect

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Built a niche social-graph dating product without securing a defensible user acquisition channel before funding ran out.

Founded	2009
Closed	2012
Country	USA
Sector	Social

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Key Events Timeline

2009-01-01

FOUNDING

Triangulate founded in the USA, aiming to use social graph data to disrupt online dating.

2010-06-01

FUNDING

Raised $1.5M in seed funding to develop and launch the Wings dating app powered by Facebook social data.

2011-03-01

PRODUCT LAUNCH

Wings app launched publicly but struggled to differentiate in a crowded online dating market dominated by Match and OkCupid.

2012-06-01

SHUTDOWN

Triangulate shut down Wings and closed operations after failing to achieve user growth and exhausting seed capital.

Full Analysis

Analyst plan

Documented cause

Triangulate developed Wings, a dating application leveraging social graph data as its core differentiator. However, the company failed to achieve meaningful traction in a highly competitive dating app market do...

minated by established players like Match Group's Tinder, Bumble, and Hinge. With only $1.5M in total funding raised, Triangulate lacked the capital necessary to sustain user acquisition and product d

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€3.8M

Peak valuation

HypeCycle · MoatType · ResearchTags

Triangulate raised €1.5M before built a niche social-graph dating product without securing a defensible user acquisition channel before funding ran out. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

Documented cause

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