// startup autopsy
Tacit Knowledge
Ecommerce expertise that was worth more to a buyer than on its own
marketfitAcqui-hire
Fatal mistake: Tacit Knowledge failed to transition from a services-led model to a scalable product business before its capital ran out.
Key Events Timeline
FOUNDING
Tacit Knowledge founded in the USA to provide ecommerce consulting and platform services.
FUNDING
Company raises funding totaling $7M to expand ecommerce service offerings.
PRODUCT LAUNCH
Tacit Knowledge attempts to productize its consulting methodologies into a scalable platform.
ACQUISITION ATTEMPT
GSI Commerce approaches Tacit Knowledge for acquisition of its ecommerce talent and IP.
SHUTDOWN
Tacit Knowledge is acquired by GSI Commerce in an acqui-hire, ending its independent existence.