// startup autopsy

Switchcam

Crowd-sourced multi-angle video that the crowd never asked for.

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Built a technically interesting product without validating whether event attendees would reliably upload and engage with crowd-sourced video.

Founded	2011
Closed	2013
Country	USA
Sector	Media

50%

Key Events Timeline

2011-01-01

FOUNDING

Switchcam founded in the USA with a vision to stitch crowd-sourced live event videos.

2012-03-01

FUNDING

Raises $1.22M in seed funding to build out platform and grow user base.

2012-10-01

PRODUCT LAUNCH

Platform publicly launched targeting music festival and concert audiences, but user upload rates remain low.

2013-06-01

SHUTDOWN

Switchcam shuts down after failing to achieve meaningful user growth and exhausting seed funding.

Full Analysis

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Documented cause

Switchcam built a platform designed to aggregate crowd-sourced video footage from live events and stitch them together into a multi-angle viewing experience. The startup raised $1.22M in seed funding but ultima...

tely failed to gain traction. The company struggled with two critical challenges: first, it could not achieve mass adoption among its target users—both event attendees who would contribute video conte

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€3.1M

Peak valuation

HypeCycle · MoatType · ResearchTags

Switchcam raised €1.22M before built a technically interesting product without validating whether event attendees would reliably upload and engage with crowd-sourced video. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

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