// startup autopsy

Striped Sail

Sailed into SaaS waters without enough wind

marketfitSlow Death

Years-long decline before final shutdown · Fatal mistake: Entered the highly competitive US SaaS market with only $210K and no clear differentiation strategy.

Founded	2010
Closed	2013
Country	USA
Sector	Saas

50%

Key Events Timeline

2010-06

FOUNDING

Striped Sail founded in the USA, targeting the growing SaaS software market.

2011-03

FUNDING

Raised $210K in seed funding, the only investment the company would receive.

2012-01

PRODUCT LAUNCH

Launched product but struggled to differentiate in a competitive US SaaS landscape.

2013-06

SHUTDOWN

Striped Sail ceased operations after exhausting its seed capital without achieving sustainable growth.

Full Analysis

Analyst plan

Documented cause

Striped Sail raised $210K but failed to differentiate in a crowded US SaaS landscape. With limited capital and no evident product-market fit, the startup could not achieve the growth needed to attract follow-on...

investment.

Verified lesson

“...”

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€0.3M

Peak valuation

HypeCycle · MoatType · ResearchTags

Striped Sail raised €0.21M before entered the highly competitive us saas market with only $210k and no clear differentiation strategy. ended it. See the documented cause, verified lesson and all failure signals.

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