// startup autopsy
Socialize
The social SDK that got out-socialized by the platforms it plugged into.
platform dependencyAcqui-hire
Fatal mistake: Socialize built its core value proposition on top of social platform APIs that those same platforms would eventually replicate natively at no cost.
| Founded | 2008 |
|---|---|
| Closed | 2013 |
| Country | USA |
| Sector | Developer tools |
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Key Events Timeline
FOUNDING
Socialize founded in the USA to provide a social SDK layer for mobile app developers.
PRODUCT LAUNCH
Socialize SDK publicly launched, targeting iOS and Android developers seeking rapid social feature integration.
FUNDING
Socialize closes its final funding round totaling $1.82M as platform API competition intensifies.
SHUTDOWN
Socialize is acquired and ceases independent operations, ending its run as a standalone mobile social SDK.