// startup autopsy

Sip

A mobile app delivering bite-sized tech news and stories in a tappable, story-based format similar to Instagram and Snapchat.

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Founded	2018
Closed	2019
Country	USA
Sector	Media

50%

Key Events Timeline

2018-01

FOUNDING

Sip is launched by Product Hunt as a tech news app with a Stories-format delivery mechanism.

2018-06

GROWTH

Sip builds up significant traction, reaching over 100k unique monthly users through Product Hunt's platform.

2019-01

SHUTDOWN

Product Hunt quietly discontinues Sip in early 2019; new stories immediately stop populating the app as the project is shut down.

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Documented cause

Sip entered the tech news space at an awkward time when competing against established channels like Twitter, email newsletters, and social media feeds made its late-afternoon notification strategy redundant. Th...

e platform's growth strategy relied heavily on cannibalizing Product Hunt's own traffic, which proved unsustainable for managing and retaining users across both platforms.

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Key Events Timeline

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