// startup autopsy

Shipitwise

A SaaS platform providing instant dynamic shipping quotes and logistics digitalization for transportation companies through API integration with freight forwarders.

marketfitacquisition_distress

Founded	2016
Closed	2019
Country	Estonia
Sector	Mobility

50%

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ShipItWise failed because large freight forwarders refused to adopt their transparent pricing model, which would expose their unfair profit margins charged to smaller businesses compared to corporate clients. A...

dditionally, the logistics industry's traditional culture and resistance to digitalization meant transportation companies lacked incentive to adopt the technology and feared profit loss rather than re

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Shipitwise raised €0.4194M and still failed. See the documented cause, verified lesson and all metrics.

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