// startup autopsy

Schematic Labs

Social gaming infrastructure startup caught in the Facebook gaming collapse

platform dependencyAcqui-hire

Fatal mistake: Tied the entire product roadmap to the Facebook social gaming ecosystem, which collapsed between 2012 and 2013.

Founded	2010
Closed	2014
Country	USA
Sector	Gaming

50%

Key Events Timeline

2010-01-01

FOUNDING

Schematic Labs founded in USA to build social gaming infrastructure and developer tools for Facebook platform games.

2011-06-01

PRODUCT LAUNCH

Launched core social gaming platform tools, gaining developer clients riding the Zynga-era social gaming boom.

2013-01-01

FUNDING

Secured $5.675M in total funding; market sentiment souring as Facebook gaming revenues entered steep decline.

2013-09-01

PIVOT

Attempted pivot toward mobile gaming tools as Facebook Canvas game traffic collapsed, but transition came too late.

2014-06-01

SHUTDOWN

Acqui-hired as independent operations wound down; social gaming infrastructure product discontinued.

Full Analysis

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Documented cause

Schematic Labs built social gaming tools and infrastructure during the peak of the social gaming era, raising $5.7 million in funding. However, the company faced a critical market collapse that undermined its c...

ore business model. The failure of Facebook's gaming platform—a primary distribution channel for social games—eliminated a key revenue stream and user acquisition pathway. Simultaneously, Zynga, the d

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€20M

Peak valuation

HypeCycle · MoatType · ResearchTags

Schematic Labs raised €5.675M before tied the entire product roadmap to the facebook social gaming ecosystem, which collapsed between 2012 and 2013. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

Documented cause

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