// startup autopsy
Schematic Labs
Social gaming infrastructure startup caught in the Facebook gaming collapse
platform dependencyAcqui-hire
Fatal mistake: Tied the entire product roadmap to the Facebook social gaming ecosystem, which collapsed between 2012 and 2013.
Key Events Timeline
FOUNDING
Schematic Labs founded in USA to build social gaming infrastructure and developer tools for Facebook platform games.
PRODUCT LAUNCH
Launched core social gaming platform tools, gaining developer clients riding the Zynga-era social gaming boom.
FUNDING
Secured $5.675M in total funding; market sentiment souring as Facebook gaming revenues entered steep decline.
PIVOT
Attempted pivot toward mobile gaming tools as Facebook Canvas game traffic collapsed, but transition came too late.
SHUTDOWN
Acqui-hired as independent operations wound down; social gaming infrastructure product discontinued.