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// HALL OF FLAME · STARTUP AUTOPSY
Founded2004
Closed2022
CountryUSA
SectorProptech
Total raisedPublic (RDFN)
FounderGlenn Kelman

Redfin (2022 crisis)

"Tech-enabled real estate brokerage. Rate rises killed transactions. 800 layoffs."

—
RAISED
—
EMPLOYEES
216
MONTHS
unit economics
🔥 Hall of Flame 80%🏆 Hall of Fame 20%

Redfin, a technology-enabled real estate brokerage, employed agents as W-2 employees — a higher fixed-cost model than traditional commission-only brokerages.

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More Proptech →More from USA →More unit economics failures →Raised: Public (RDFN)
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// THE PROPTECH GRAVEYARD DOESN'T END HERE

Redfin (2022 crisis) followed a documented pattern. Identify the same signals in any company before they reach the point of no return.

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