// startup autopsy
PostRocket
A Facebook marketing platform that provided custom content recommendations and insights to help page owners optimize their posts for better engagement and sales.
marketfitgradual_wind_down
Key Events Timeline
FOUNDING
PostRocket founded by Murry Ivanoff and Tim Chae as a Facebook marketing platform
OPERATIONS
Company struggles with unrealistic goals, unreliable product, technical issues, and keeping pace with Facebook platform changes
SHUTDOWN
PostRocket shuts down after Facebook launches its own free Insights service, making PostRocket's paid offering obsolete. CEO Timothy Chae announces closure and recommends customers use Facebook Insights