// startup autopsy

PostRocket

A Facebook marketing platform that provided custom content recommendations and insights to help page owners optimize their posts for better engagement and sales.

marketfitgradual_wind_down

Founded	2010
Closed	2013
Country	USA
Sector	Saas

50%

Key Events Timeline

2010-10

FOUNDING

PostRocket founded by Murry Ivanoff and Tim Chae as a Facebook marketing platform

2010-2013

OPERATIONS

Company struggles with unrealistic goals, unreliable product, technical issues, and keeping pace with Facebook platform changes

2013-08

SHUTDOWN

PostRocket shuts down after Facebook launches its own free Insights service, making PostRocket's paid offering obsolete. CEO Timothy Chae announces closure and recommends customers use Facebook Insights

Full Analysis

Analyst plan

Documented cause

PostRocket failed due to an unreliable product plagued by technical issues, bugs, and frequent downtime that prevented quick expansion. Additionally, Facebook released its own free Insights service that directl...

y competed with PostRocket's core offering, making their product obsolete in the market.

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HypeCycle · MoatType · ResearchTags

PostRocket raised €0.61M and still failed. See the documented cause, verified lesson and all metrics.

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