// startup autopsy

Polyvore

Yahoo paid $200M for fashion collage social with 20M users — Verizon acquired Yahoo, Instagram and Pinterest built shopping features, and Verizon shut Polyvore in 2018

platform dependencyAcqui-hired

Fatal mistake: Polyvore built social fashion collages — users created outfit combinations from real products. 20M monthly users. Yahoo acquired for $200M in 2015. Yahoo was acquired by Verizon. Verizon merged Yahoo with AOL as Oath/Verizon Media. Polyvore was shut July 2018 — 3 years after Yahoo acquisition. Instagram Shopping, Pinterest shopping features, and Snapchat had absorbed visual fashion social.

Founded	2007
Closed	2018
Country	USA
Sector	Social

50%

Key Events Timeline

2007

FOUNDING

2015

FUNDING

2018

SHUTDOWN

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Polyvore raised $25M. Yahoo acquired $200M 2015. Instagram Shopping + Pinterest Shopping launched. Verizon acquired Yahoo. Verizon shut Polyvore July 2018....

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€62.5M

Peak valuation

HypeCycle · MoatType · ResearchTags

Polyvore raised €25M before polyvore built social fashion collages — users created outfit combinations from real products. 20m monthly users. yahoo acquired for $200m in 2015. yahoo was acquired by verizon. verizon merged yahoo with aol as oath/verizon media. polyvore was shut july 2018 — 3 years after yahoo acquisition. instagram shopping, pinterest shopping features, and snapchat had absorbed visual fashion social. ended it. See the documented cause, verified lesson and all failure signals.

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