// startup autopsy

PoliMobile

A mobile platform that enabled political campaigns to engage supporters through targeted SMS messaging.

marketfitslow_bleed

Founded	2011
Closed	2015
Country	USA
Sector	Saas

50%

Key Events Timeline

2011-01

FOUNDING

PoliMobile launched as a SaaS platform aimed at helping political campaigns reach supporters through mobile technology.

2011-06

PRODUCT EVOLUTION

PoliMobile evolved from a SaaS platform into a dedicated mobile application for political campaigns.

2012-06

TRACTION ATTEMPT

Numerous political campaigns agreed to trial PoliMobile, but none converted to paying customers.

2015-01

SHUTDOWN

PoliMobile shut down after failing to achieve market validation and customer willingness to pay.

Full Analysis

Analyst plan

Documented cause

PoliMobile failed because political campaigns showed no willingness to pay for the service, preferring traditional campaigning methods instead. The founder never validated market demand by asking potential cust...

omers about pricing before launch, and the market may not have been ready to adopt mobile-first campaign technology at that time.

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