| Founded | 2017 |
|---|---|
| Closed | 2023 |
| Country | USA |
| Sector | Proptech |
| Collapse type | Silent Shutdown |
Placemakr
"Flexible housing startup raised $160M from Fifth Wall and shut down in 2023 as hotel-apartment hybrid economics collapsed with rising rates."
Quiet closure with no public announcement
Key Events Timeline
Placemakr (formed from the merger of WhyHotel and Work and Mother) operated apartment buildings as both long-term rentals and short-term hotel stays, using software to optimize occupancy and flex between use cases.
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