// startup autopsy
OPEN Sports Network
Sports SaaS that couldn't make it to the final whistle
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: OPEN Sports Network underestimated the sales complexity and budget constraints of its fragmented sports organization customer base, leading to unsustainable customer acquisition costs.
Key Events Timeline
FOUNDING
OPEN Sports Network founded in the USA to build SaaS management tools for sports organizations and leagues.
FUNDING
Raised initial funding to develop and launch its sports organization management SaaS platform.
FUNDING
Secured final funding round; total raised reaches $11.22M but growth targets remained unmet.
LAYOFF
Reduced headcount as revenue growth stalled and the company failed to reach profitability targets.
SHUTDOWN
OPEN Sports Network shut down after exhausting funding and failing to find an acquirer.