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// HALL OF FLAME · STARTUP AUTOPSY
Founded2015
Closed2022
CountryBrazil
SectorMarketplace
Total raised$200M
FounderTiago Dalvi

Olist (2022 restructuring)

"Brazilian SME marketplace unicorn. Post-COVID ecommerce normalization. 350 layoffs."

—
RAISED
—
EMPLOYEES
84
MONTHS
unit economics
🔥 Hall of Flame 75%🏆 Hall of Fame 25%

Olist, a Brazilian marketplace platform enabling SMEs to sell on major e-commerce platforms, raised $200M and reached $1.

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More Marketplace →More from Brazil →More unit economics failures →Raised: $200M
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// THE MARKETPLACE GRAVEYARD DOESN'T END HERE

Olist (2022 restructuring) followed a documented pattern. Identify the same signals in any company before they reach the point of no return.

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