// startup autopsy
Notifo
Push notification API startup silenced by platform consolidation
platform dependencySilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Notifo built a notification API layer that sat between developers and platform-owned push services, a position that became redundant as platform SDKs improved.
| Founded | 2010 |
|---|---|
| Closed | 2011 |
| Country | USA |
| Sector | Developer tools |
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Key Events Timeline
FOUNDING
Notifo founded in the USA to provide push notification API services for developers.
PRODUCT LAUNCH
Notifo launched its public API, gaining initial traction among indie developers and small startups.
FUNDING
Company received minimal funding or operated on self-sustaining revenue; last known funding activity.
SHUTDOWN
Notifo announced shutdown citing inability to compete with platform-native tools and larger competitors like Urban Airship.