// startup autopsy

New Idea Center

Innovation management lost in the dot-com wreckage

timingSlow Death

Years-long decline before final shutdown · Fatal mistake: Launched an enterprise SaaS product during the worst post-dot-com funding drought, with no path to additional capital.

Founded	2001
Closed	2005
Country	Us
Sector	Saas

50%

Key Events Timeline

2001-01

FOUNDING

New Idea Center founded amid the dot-com bust to provide enterprise idea and innovation management tools.

2003-06

FUNDING

Secured its last known funding of $1M, struggling to attract investors in a frozen VC market.

2004-06

PIVOT

Attempted to reposition the product for smaller teams and SMBs to find traction but growth remained elusive.

2005-06

SHUTDOWN

New Idea Center closed after exhausting its limited capital with no path to profitability or new investment.

Full Analysis

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Documented cause

New Idea Center was a SaaS startup operating in the post-dot-com bust era, offering idea management and innovation software tools. The company raised only $1 million in funding with its last capital infusion oc...

curring in 2003, a critical period when the venture funding environment was extremely hostile following the dot-com collapse. With severely limited capital resources and operating during one of the wo

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€1.2M

Peak valuation

HypeCycle · MoatType · ResearchTags

New Idea Center raised €1M before launched an enterprise saas product during the worst post-dot-com funding drought, with no path to additional capital. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

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