| Founded | 2015 |
|---|---|
| Closed | 2023 |
| Country | Sweden |
| Sector | Ecommerce |
| Total raised | €40M (Northzone, Partech, H&M co-founder) |
| Collapse type | Bankruptcy |
| Founder | Jarno Vanhatapio |
NA-KD
"Sweden's fast fashion darling with €300M in sales filed for bankruptcy when influencer marketing costs met reality."
Key Events Timeline
NA-KD built a social-first fashion brand entirely through influencer marketing, reaching €300M in annual revenue across 180 countries.
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